![]() ![]() The winner of the contest recently joined Kevin courtside at a NBA Playoff game. The partnership was announced at NBA All-Star 2018 with the ‘Closer Than Courtside’ campaign, which included a pop-up experience dubbed Courtside Studios and the launch of the #CourtSidekickContest. We love the parallels between Kevin’s mentality and our brand, and the collaboration on real-time opportunities and larger campaigns like this have been second to none.” “You drink a MTN DEW KICKSTART and it’s as if there is a little Kevin Hart inside your head pumping you up, fueling your work ethic in pursuit of whatever it is you’re chasing. “These commercials perfectly capture the energy Kevin Hart is known for, while depicting the refreshing boost fans can expect from MTN DEW KICKSTART,” said Chauncey Hamlett, senior director of marketing, Mountain Dew. The commercials are part of the year-long partnership between Kevin and MTN DEW KICKSTART that includes a 360-degree marketing campaign (TV, digital, social and experiential) and integration with Kevin’s Irresponsible Tour. ![]() Between bringing a fan courtside at a NBA Playoff game to filming these commercials, I’m proud of the work we’re doing and hope the fans will enjoy it, too.” “What’s great about this MTN DEW KICKSTART partnership is that we get to have fun with it. There’s a whole lot going on in there folks, and now you finally get to see what pumps me up - spoiler, it’s me,” said Kevin. “People always wonder what goes on in my head and I don’t blame them. Rounding out the three spots is “Chopper,” which features Kevin revving the engine to his newest set of wheels – a neon-green colored motorcycle. In “Slap,” which debuted this past weekend during the NBA Playoffs, viewers got double the Kevin as he gets psyched before playing basketball. In “Wrestler,” WWE Hall of Fame Legend ‘Mean’ Gene Okerlund interviews Kevin, who channels his convincing wrestling persona, and makes DEW Nation wonder if we’ll see the comedian in the ring one day. As with everything Kevin does, fans should expect the unexpected in this series of 15-second spots, which play off what’s going through his head while he’s getting pumped up with a MTN DEW KICKSTART. ![]()
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